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What does the CONSUMER require?

Edition 6 - November 2019

  • NEWS

EDITORIAL - Arie-Frans Middelburg

IN THE PICTURE - The last greenhouse of the season

COLUMN - Michael LoBue, Chief Executive Officer at CalFlowers

CALLING Andrew Richardson

INTERVIEW - Steven van Schilfgaarde
CEO Royal FloraHolland

‘We want to have CONTROL of the entire logistics process’


Chinese floriculture market CONTINUES to grow


Ecuadorian floriculture recorvering from nursery ATTACKS

For this US grower, an APP makes a handy marketing tool

Chinese floriculture market CONTINUES to grow

Sustainability gaining importance on the GERMAN market

Ethiopian growers FLEE NURSERIES because of riots

Exporting to UK from 8 to 40 STEPS


Why do consumers BUY flowers?

Who are the plant and flower buyers of the FUTURE?

A marketplace in UPHEAVAL

INTERVIEW - Elise Wieringa
Royal Lemkes

Sustainablity is a COMPLEX topic


Royal FloraHolland CEO visits Holambra

Chairman of the Supervisory Board Jack Goossens and CEO Steven van Schilfgaarde recently visited Veiling Holambra and some Brazilian growers. What was particularly interesting for Royal FloraHolland, was the logistics system at the auction in Brazil and the way in which they promote customer loyalty. 

COLUMN - Veiling Holambra is struggling

  • TECH

Counting your crop from ABOVE

With a drone you can create promotional images of your nursery, but you can also analyse images and use them for crop counting and production planning. A young Dutch company has made this practical and accurate application possible at leading Dutch Van der Salm Nursery with a production facility in Portugal.

Drone project gets FOLLOW-UP with floriculture companies

INTERVIEW - Kitty Koelemeijer

'The retail model NO LONGER suffices’


Dataflor, Belgium

Plant Bus, Denmark

THE GROWER - José Raúl Catucuago